Fairtrade Canada’s 2014-15 Impact Report

Screen Shot 2015-11-23 at 1.46.33 PMYou know how you like your coffee. How to brew it best, which roast can kick-start your week, and probably even have a favourite mug to sip from. For most people, these are the best parts of enjoying spectacular specialty coffee, and you can rely on us to do the legwork in getting you the best, fairtrade organic coffee we can find.

Though beyond sourcing the best coffee we can find, we are also committed to 100% organic and fairtrade coffee. Being just. better. in everything that we do means staying involved and aware of advancements in both the organic and fairtrade movements, and today we’re excited to share some accomplishments from the global fairtrade movement taken from this year’s Impact Report from Fairtrade Canada.

You see and interact with the report here, or continue reading below to learn why and how Ethical Bean became involved in Fairtrade and see some of this year’s highlights!

When Ethical Bean’s co-founders Kim and Lloyd travelled to Guatemala for the first timeScreen Shot 2015-11-23 at 1.41.11 PM in the late 90s, they were not only expanding their family and learning about one of Central America’s most spectacular countries but also learning some harsh lessons about the realities of coffee producing countries. Like many other countries and producers reliant on coffee exports at the time, Guatemalan farmers were suffering from a market price of coffee much lower than the cost of production, and the negative consequences of that were felt at every level – family, community, and region-wide.

Lloyd and Kim returned to Canada with the inspiration to start a business that could help to shine light and even work towards solving some of the consequences of low marketprices and the poverty trap. By committing 100% to Fairtrade and Organic coffee for their company, Ethical Bean Coffee was created to show that excellent coffee can be sourced responsibly, and these principles have informed all decisions at Ethical Bean ever since.

Today, Ethical Bean continues to be very involved in the Fairtrade movement. Having hosted producer visits in Canada, travelled to producing countries to see co-ops first hand, we are maintaining a close involvement with Fairtrade education and promotion in Canada on Fairtrade Canada’s Board of Directors and with the movement Canada-wide.Here are some of our favourite highlights from 2014-2015:

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  • The average Fairtrade farmer works with less than a football field’s size of land and organizes in a cooperative to access the international coffee market.

 

  • As of 2015, there are more than 1.5 million farmers and workers in Fairtrade Certified producer organizations.

 

  • Fairtrade sales in Canada have contributed more than $3 million dollars in premiums channelled directly to producer cooperatives.

 

  • Canadians can now find more than 7000 products on grocery store shelves carrying the the Fairtrade Certified logo.

 

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