May 13 – 15 marks the World Fairtrade Challenge to be a part of the biggest Fairtrade Coffee Break on Earth! We’ve teamed up with some amazing Fairtrade and sustainable brands to equip you with all the best coffee gear you’ll need to host your own Fairtrade Coffee Break.
To enter the contest, go to one of the participating brand’s Instagram pages below, look for the contest prize photo (as pictured above) and begin the loop. Simply “like” each contest photo, tap the pic to see who’s tagged, and follow the loop, liking each contest photo and following each Instagram account as you go! There are 5 accounts to follow and pictures to like in total.
Participating organizations include:
- Fairtrade America
- Divine Chocolate US
- Ten Thousand Villages Canada
- Grosche International
- Ethical Bean Coffee
Once you’ve completed the loop, you’ve successfully entered to win!
The contest will run from 2 pm PST, Thursday, April 28 – Monday May 2, 8 pm PST. A winner will be randomly selected and notified via Instagram on Tuesday, May 3.
Please make sure that your Instagram account is set to “public” during the contest period so that we can double check that your entry is complete. It needs to be set to public in order to win.
We encourage you all to register your own Fairtrade Coffee Break from May 13 – 15 and challenge your friends!
Fairtrade is an alternative approach to conventional trade and is based on a partnership between producers and consumers. When farmers can sell on Fairtrade terms, it provides them with a better deal and improved terms of trade. This allows them the opportunity to improve their lives and plan for their future. Fairtrade offers consumers a powerful way to reduce poverty through their every day shopping.
Here’s to supporting and sharing the love of Fairtrade and sustainable businesses!