May 12 – 14 marks the World Fairtrade Challenge and your chance to be a part of the biggest Fairtrade Celebration the world’s ever seen. To celebrate, we’re promoting two opportunities to win!
First, if you’re in the Vancouver area, we’re giving away free drip coffee in our East Vancouver cafe on Friday, May 12, when you bring in your own mug. You can also enter to win a gift basket containing a 340g bag of your favourite Ethical Bean coffee, a handmade mug and basket from Ten Thousand Villages, a growler and free fill of beer from Dogwood Brewery, two beer glasses, and a bar of Endangered Species chocolate. Click here for directions to our cafe.
Not in Vancouver? You can enter to win the awesome Fairtrade swag pictured above via Instagram between 1 pm PST Friday, May 12 and 9 pm PST Sunday, May 14.
To enter the contest, go to one of the participating brand’s Instagram pages below, look for the contest prize photo and begin the loop. Simply “like” each contest photo, tap the pic to see who’s tagged, and follow the loop, liking each contest photo and following each Instagram account as you go. There are 5 accounts to follow and pictures to like in total.
Participating organizations include:
Once you’ve completed the loop, you’ve successfully entered to win! Please make sure that your Instagram account is set to “public” during the contest period so that we can double check that your entry is complete. It needs to be set to public in order to win. A winner will be randomly selected and notified via Instagram on Tuesday, May 16. Full contest rules and regulations here.
We encourage you all to register your own Fairtrade Celebration and challenge your friends!
Fairtrade is an alternative approach to conventional trade and is based on a partnership between producers and consumers. When farmers can sell on Fairtrade terms, it provides them with a better deal and improved terms of trade. This allows them the opportunity to improve their lives and plan for their future. Fairtrade offers consumers a powerful way to reduce poverty through their everyday shopping.