At Ethical Bean, Fairtrade is not a marketing slogan—it’s part and parcel of who we are.
Fairtrade is about better prices, decent working conditions and fair terms of trade for farmers and workers.
Fairtrade Certified coffee is produced and traded through an alternative system to the conventional global coffee market. Coffee producers are assured a minimum price per pound—a price that’s guaranteed to cover their cost of production—meaning they’re not subject to the volatility of global coffee market prices.
In addition to being guaranteed a minimum price, producers also receive the Fairtrade Premium—an additional sum of money paid on top of the minimum price to invest in what they feel will best allow them to build thriving workplaces and communities (e.g. education, medical care, water treatment).
The Fairtrade model changes business-as-usual.
It puts people first. It asks us to leave a lighter footprint. It helps us step forward without leaving others behind.
For more information about Fairtrade, visit Fairtrade Canada.