At Ethical Bean, fairtrade is not a marketing slogan—it’s part and parcel of who we are.
Fairtrade Certified coffee is produced and traded through an alternative system to the conventional global coffee market. Producers are assured a minimum price that is based on the costs of production, not the volatile market price. There is also a Fairtrade premium, which allots additional money to the coffee co-operatives to invest back into their communities as they see fit.
Fairtrade is redefining business-as-usual. To put people first. To live in greater harmony with the land. To leave a lighter footprint. To step forward without leaving others behind.
For more about fairtrade, visit Fairtrade Canada.