At Ethical Bean, it only makes sense that we have a strong connection to our coffee-growing partners. They are, after all, the backbone of our offering: Delicious coffee. To that end, creating a dialogue between our growers and our drinkers has always been an integral part of our business.
This dialogue has taken many forms as the company has evolved. In the beginning, it was a matter of highlighting the coffee co-op in the name of the coffee itself, so that our consumers could at once identify with the region and its people. Over time, as technology progressed, so too has our ability to strengthen this grower/drinker connection. In fact, our new iPhone app delivers photos, maps, and an astounding variety of information about every cup of Ethical Bean coffee, and the farmers who produced it.
But we don’t stop there. Through our work with Child Aid each year, we send 100 Guatemalan kids – who otherwise wouldn’t get an education – to school. Supporting Project Somos has led to the purchase of land for the development of a Children’s Village that we will continue to help develop.
By using only Fairtrade Certified coffee beans and promoting educational and kids’ programs within Guatemala, we’re able to make a difference in our coffee growers’ lives.
Juan and Eulalia Martin, Coffee Producers
During our recent trip to visit the Asobagri Co-op in Guatemala’s northern highlands, we had the pleasure of chatting with Juan and his wife Eulalia at their home. Juan discussed his family and community history and his love of good, organic coffee.
Gonzalo Juan, Co-op Manager
The day after our co-op tour, we caught up with Gonzalo at a local restaurant in Barillas. He told us about the social benefits of Fairtrade Certification, the challenges of making a living in Guatemala and his hopes and dreams for his children.
Domingo Juan, Coffee Producer
While on tour at Asobagri, Domingo discusses Certified Organic farming and the methods for harvesting the coffee cherries from the steep hillsides where they typically grow.