responsibility

When you make a brand commitment to be better, you need to do better in all areas of your operations.

We only roast 100% Fairtrade Certified and Organic coffee, which ensures our producers are shielded from the volatility of the global coffee market—and that our beans are grown free from harmful pesticides and other chemicals.

Leave your mark, but tread lightly. These are the simple words we live by.

Every area of our operation is built to lessen our impact. Our head office is built to the highest LEED standards. Our Loring Smart Roaster promotes efficiency and reduces our energy consumption. Our partnership with Bullfrog Power allows us to reduce our carbon footprint by purchasing 100% renewable natural gas and biofuel for our head roastery and vehicle fleet; to date, we’ve displaced 938 tonnes of carbon. 

To make sure we’re on track with our climate goals, we annually measure our carbon footprint through Climate Smart and offset any remaining emissions with Gold Standard offsets.

We were also one of the first companies to introduce 100% certified compostable single-serve coffee pods.